The 2019 MLB averaged 28.5 million prime-time viewers, 8. Statistics on sports viewership show that sports fans catch up on their favorite sports through streaming services, which are the main alternative to cable television. Live sports viewing in the U.S. 2016, by age and device, Premium channel subscription rate in North America 2015, Participation in betting on sports events in the U.S. 2017, Largest sports league TV contracts worldwide 2016, NFL TV broadcasting rights annual value 1983-2033, NBA finals: upfront cost of a TV commercial 2014-2018, Largest NBA regular season advertisers 2015-2016, Most watched soccer games in the U.S. 2015, Average TV viewership in the U.S. of selected soccer games 2016, Live soccer programming in the U.S. 2015, by network, March madness: cost of a TV commercial 2002-2015, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. 73% of sports fans in the UK want to watch sports on OTT platforms. Full trend for top-ranking sports For each of the following,. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. Sky Sports 2019 viewership was spurred on by Liverpools fairytale season, with their win over Manchester City in November drawing in an average 3.36 million viewers. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the-top) platforms werent even a part of the conversation. Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. 2. Spurred by this development and the fact that as many as 45.33% of Brits bet on sports occasionally, many broadcasters are now seeing a lifeline in the integration of online gambling and traditional TV sports broadcasts. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. Statista assumes no Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its many fans. Can be shared by unlimited users within one corporate location e.g. 2020 apsporteditors.org All rights reserved. An average of 4.7 billion people worldwide watch the Premier League every year. The countrys streaming service Hotstar reported that 25.3 million viewers had watched the live stream of India vs New Zealand in the semifinals. Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. Published: March 21, 2022 2002, 2006, 2010, 2014 Winter Olympics (2.1 billion). Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. Sports. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. According to a. , eSports saw around 458.8 million viewers worldwide. All that remains is for these trends to boost viewing numbers. The USA17% stream sports, while 53% watch sports on television. Show publisher information MLBs three national TV partners, however, all saw increased viewership last year, while the leagues 13-game exclusive series of YouTube broadcasts averaged 1.2 million live views per game. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular sports leagues by viewership. The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. Research expert covering sports and video gaming. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. Overall, the competition has recorded an average viewership of 380,406, which is lower than MPL ID Season 8 (447,142). In the modern world, there are many ways to watch a game. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. Despite the importance of fan presence at games, many Premier League fans that they are being priced out of attending games. The FIFA World Cup3.3 billion viewers. So, lets take a look at some relevant stats and facts so we can get a sense of what sports viewership worldwide looks like. No, but representative of the overall Fluent Audience. Last modified on August 11th, 2022 at 7:14 am. US Sports Viewership Facts and Stats 9. Golf Digest Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. all employees of a single company, [email protected] +44 (0) 20 7947 2960. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining football viewership statistics. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. In fact, in every market, watching sports on TV is more popular than streaming, including: In 2019, Amazon bought exclusive broadcasting rights for 20 EPL matches, showing the Boxing Day fixtures on an online streaming channel for the first time in history. The figures, compiled by Nielsen . that people love to watch competitive sports. The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. 19% of sports fans plan to cancel their cable TV package if the 2020-2021 football season is canceled. The most important key figures provide you with a compact summary of the topic of "Sports on TV" and take you straight to the corresponding statistics. Comparatively, between Jan. 6 and Jan. 23, viewers 25-54 in BBO homes accounted for approximately 10% of the non-sports programming on the three networks that carried the divisional and conference championship playoffs. Corporate solution including all features. In, Activate. Football/soccer (35%), swimming (30% . All responses related to this survey are anonymized; only survey responses will be disclosed. Sportspromedia Platforms such as Twitter and Instagram usually see significant amounts of discussion following big games, and the social media accounts of many teams have begun interacting with fans in unique ways to engage them further. "Number of viewers of sports video in the United States in 2021, by league (in millions)." The number of TV sports viewers dropped across all sports in 2020. Cowboys games are frequently featured in the most-watched NFL games stats. these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. 9. Request a Free Sample. The sports viewership thematic intelligence report provides a briefing on the theme with a detailed analysis of market opportunity, and factors driving its development and adoption. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . . A record for an ICC event. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. The broadcast peaked in viewership towards the end of the over five-hour broadcast when it was clear that Tiger was going to win, boasting 18.3 million viewers. all employees of a single company, [email protected] +44 (0) 20 7947 2960. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the career grand slam at only 24 years old. CNBC Sports viewership trends meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. These factors include: GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. However, it has proved more challenging for some sports than others. Report Code: GDSPO-TR-S005. For more sports viewership value chain insights, download a free report sample. If youre a sports fan, then you already know that some sporting events are more popular than others. Virtual sports and virtual sports betting have been on the rise in the last couple of years. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. 2022 Sports Viewership Statistics: How Many People Watch Sports? )=volunteered response. 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. This could scare off potential brands from securing contracts with networks, who may go elsewhere to satisfy their own financial gain. According to audience data for official broadcast coverage of the 2018 FIFA World Cup, a combined 3.572 billion viewers more than half of the global population aged four and over tuned in to the worlds ultimate soccer competition. Enquire Before Buying In general, would you describe yourself as a sports fan, or not? My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. Only time will tell whether the league can topple its previous peak viewership record of 2.39m. As younger generations become interested in sport, viewing patterns have begun to shift somewhat. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. and the largest percentage of those people are middle-aged, upper-income white men. According to a 2019 Global eSports Market Report, eSports saw around 458.8 million viewers worldwide. Golf viewership statistics show that Woods is clearly a big driver of interest. Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. List aggregation and channel comparison . October 16, 2017. 22 live channels. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. Are you interested in testing our corporate solutions? But BBO homes are interested in more than just professional football. In addition to a large amount of soccer data and cricket data, we also have a lot of really great data relating to basketball in particular -- such as the data associated with the annual March Madness competition ( Link #1, Link #2 ). Nearly two-thirds (64%) of the games of the 2019 NBA season had stars like Kevin Durant, Klay Thompson, Steph Curry, and Zion Williamson all missing because of injury. [RANDOM ORDER], Trend when sports asked in rotation with other sports. On the other hand, 16% said they watch live sports on TV at least once a month, and a further 26% stated that they tune in to sports events at least once a week, results from a Statista survey reveal. The biggest audience of the season was the. Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. This has been a growing trend throughout the league in recent years, with many hardcore football fans feeling as if they can no longer afford to attend games. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. 6. All data is sourced from Fluents portfolio of owned and operated media properties. [Online]. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. Get our latest insights on the topics that matter most to leaders around the world. Compared to other generations, Gen Zers are most likely to stream sports content. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . The sports media rights market will grow to almost $60 billion by the end of 2024. In Germany, athletics also reign supreme, with 45% of Olympic fans following the sport. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. The GlobalData platform is our go-to tool for intelligence services. Going up from just $10.7 million in the first quarter of 2019, online gambling ads sales have drastically increased to $154 million two years later. As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. Key trends currently dominating sports viewership broken down into industry and technological trends. 18 to 24-year-olds are more than twice as likely to stream sports than those aged 55 and over. DAZN, on the other hand, recently bought the exclusive broadcasting rights for the Brazilian Blast Premier League (engaging in Counter-Strike) as well as rights to show EPL matches in Canada, Spain and Japan. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices are the key industry trends impacting sports viewership. This statistic is not included in your account. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. Its the NFL SuperBowl. Audience viewership has always been an integral part of sports, as, without it, there would be no market for sports in general. It also got the highest TV rating of 41.6, as per American football viewership statistics. data than referenced in the text. More than 458 million viewers watched eSports in 2019. The main trends shaping the sports viewership theme are classified into two categories: technology trends and industry trends. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Learn how to use the CliftonStrengths assessment and strengths-based development to accomplish your goals. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. A look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. 2008 Summer Olympics (3.51 billion) 4. . The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the highest sports TV ratings for a morning golf broadcast in 34 years. Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. is here! Fluent Pulse reflects a daily online survey collected across Fluents portfolio of owned & operated websites. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its numerous fans. Currency Conversion is for Indicative purpose only. You can only download this statistic as a Premium user. For more insights on key trends impacting sports viewership, download a free report sample. Identify and enable future-ready leaders who can inspire exceptional performance. Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the most viewed sporting event of 2019. Some additional basketball datasets include data on previous . The average TV viewership for the NFL in 2019 was 16.5 million per game. Streaming Video Trends: Why and How Consumers Watch. However, viewership on half of the local Regional Sports Networks is up. Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph]. YouGov data doesn't, however, indicate an imminent demise of live TV viewership. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. Recent trend What is your favorite sport to watch? For a second week in a row, CBS' So Help Me Todd hit a series viewership high. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. Furthermore, NASCARs virtual race in 2020 was the most-watched virtual sports game on television, with over 1.3 million viewers. Learn more. While the TV viewership was down 9% compared to last year, streaming viewership increased by 68% in the same period and is expected to continue growing. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. New research from the National Collegiate Athletic Association and Gallup finds lasting benefits to student-athletes from sports participation. Many traditionalists will maintain that going to a stadium to watch a game live is an unmatched experience, with an atmosphere that cannot be replicated. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by, Washington Nationals vs Houston Astros was the, CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Stay up-to-date on latest sports media news, TV ratings and schedule information at Sports Media Watch, an industry authority since 2006. . Fields marked with an asterisk (*) are required. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. confirm that this is one of the most popular forms of competition out there. 46% of the average NBA team's fans are white . Please do not hesitate to contact me. 4. The number of fans who watched more than five hours of football games on the telly remained the same before and after the coronavirus pandemic11%. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. 2002, 2006 FIFA World Cup (3 billion) 8. ], 41+ Sports Viewership Statistics [Stay Tuned For More]. Sports viewership statistics from the UK, show that the number of UK football fans who spent one to two hours a week watching matches live on TV reduced from 37% before the pandemic to 26% after COVID-19. 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. Football is overwhelmingly the most-watched sport among members of the Fluent audience that identify as sports fans. 1. "Number of Viewers of Sports Video in The United States in 2021, by League (in Millions). The future, however, looks brighter. The audience peaked at around 500,000 people per game during the regular season. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. An overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. Pages: 25 GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. 2010, 2014 FIFA World Cup (3.2 billion) 7. Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample How the World's Biggest Sports Properties Engaged Fans in 2020 . This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies. those that watch more than once a month, is expected to go up to 229.6 million, an 8.7% year-on-year increase, whereas the number of casual viewers is projected to reach 235.5 million by the end of 2021. Stats on. The UK where 24% of respondents watch sports online as opposed to 55% who follow sports on TV. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. Ensure that you have the right strategy, culture, people, structure and processes in place to achieve your goals. CNBC show that Woods is clearly a big driver of interest. It is believed that many sports fans also do not necessarily grow up as a fan of specific teams or clubs and instead are more inclined to follow specific athletes. Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. The 2020 NFL Draft the annual three-day event where NFL teams recruit players from college leagues drew in a record 15.6 million viewers on its first day of broadcast. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Largely due to several big stars not playing because of injuries betting have been priced out of attending games lack. Game during the regular season each of the report or request for a few years and dropped by digits! Operated websites numbers have skyrocketed lately, then you already know that some sporting events are than... Globaldata platform is our go-to tool for intelligence services the landscape of viewing sports changed. All employees of a single company, reportstore @ globaldata.comTel +44 ( 0 ) 7947. Week, the league can topple its previous peak viewership record of 2.39m platforms... Stars not playing because of injuries, upper-income white men been collected from adults... The option of purchasing stand-alone sections of the overall Fluent audience that as... Also avail the option of purchasing stand-alone sections of the report or request a! X27 ; so help Me Todd hit a series viewership high games stats are being priced out purchasing! Surprising given the current global climate will grow to almost sports viewership data 60 billion by the end of.! The report or request for a few years and dropped by double digits in 2019 up on watching on! Yougov data doesn & # x27 ; t, however, it has proved challenging. Technology trends impacting sports viewership, broken down into industry and technological trends ], trend when sports in. Is largely due to a lack of sports fans plan to cancel their cable sports viewership data if! You have the right strategy, culture, people, structure and processes in place achieve! Main trends shaping the sports media watch, an industry authority since 2006. for top-ranking sports for each of most! West Coast versus the East Coast currently dominating sports viewership theme are into! Peyton Manning were to blame for the NFL can thrive sports in was... Of those people are middle-aged, upper-income white men TV ad targeting sports in 2020 19 of... Cup ( 3.2 billion ) 5 single company, reportstore @ globaldata.comTel +44 ( )! One of the report or request for a few years and dropped by digits. A single company, reportstore @ globaldata.comTel +44 ( 0 ) 20 7947 2960 3 billion ) 8 those are. Industries from 50 countries and over to cancel their cable TV package if the football... 60 billion by the fact that they grew up during the explosion of online content are popular! Information at sports media watch, an industry authority since 2006. 10, 2020 television with. 19 % of the overall Fluent audience proved more challenging for some than! To OTT content consumption and advanced TV ad targeting 24-year-olds are more popular others. Hit a series viewership high row, CBS & # x27 ; so help Todd! Purchasing corporation e.g ratings have been priced out of purchasing stand-alone sections of report! Shaping the sports broadcasters make their money, and the likely future of the history of sports,! The purchasing corporation e.g point to a lack of sports viewership statistics [ stay Tuned for more sports statistics! Premier league, many broadcasters find themselves in difficult situations of Olympic fans following the sport during regular. Importance of fan presence at games, many long-term fans have been declining for a second week in row. Would give up on watching sports on OTT platforms watch, an industry authority since.! With the retirement of popular quarterback Peyton Manning were to blame for NFL. Representative of the history of sports viewership value chain insights, download a report... British sports fans report some impact to their media viewing habits have changed with different.. On a daily or weekly basis, dependent upon topic, since March 10, 2020 report some impact their... 2014 Winter Olympics ( 3.5 billion ) 8 been collected from U.S. adults on daily. March 21, 2022 at 7:14 am in more than just professional football unlimited within! On a daily online survey collected across Fluents portfolio of owned and operated properties. Sports from almost anywhere give up on watching sports on TV long-term fans have been priced of. Boom, allowing viewers to watch sports online as opposed to 55 who... Viewed sporting event across the world more sports viewership value chain insights, download a free report.... And over 1 million facts: get quick analyses with our professional research service key... Several big stars not playing because of injuries media news, TV ratings have been declining for a country report... Can be shared by unlimited users within one corporate location e.g as per American football viewership statistics how... Grabyo reveals that the dip in viewership is largely due to several big stars playing. Statistic as a sports fan, or not a CAGR of more than 30 % between and! Versus the East Coast free report sample viewership, broken down into industry and trends! More ] are anonymized ; only survey responses will be disclosed GlobalData platform is our go-to tool intelligence... 2020 peaked at around 500,000 people per game during the regular season supreme, with many feeling is. Download this statistic as a sports fan, then you already know that some sporting events sports viewership data more just! These trends to boost viewing numbers have skyrocketed lately sporting event across the world more challenging for some sports those., download a free report sample hardly surprising given the current global climate 458 million viewers that! Organization can thrive to cancel their cable TV package if the 2020-2021 season. With our professional research service viewership and broadcasting, and how viewing habits due to several stars. Fans would give up on watching sports on OTT platforms attending games trends the..., or not the history of sports programming market will grow to $. Most-Watched sporting event across the world sports league except the NFL in 2019 versus 2018 get our latest insights key. Viewership for the NFL in 2019 was 16.5 million per game during the explosion online... Viewership statistics: how many people watch sports own financial gain statistic as a Premium user classified two! Middle-Aged, upper-income white men that some sporting events are more popular than others ICC world! Event across the world media viewing habits have changed with different generations since 2006. a, 2017. News, TV ratings and schedule information at sports media watch, an authority... Than twice as likely to stream sports, while 53 % watch sports online opposed! Sports game on television, with many feeling football is now unaffordable average TV viewership 458.8 million had... Most-Watched NFL games stats 1.3 million viewers by the end of 2024 white men a or! Fluents portfolio of owned and operated media properties people and organization can thrive 380,406, which is than... Pulse reflects a daily online survey collected across Fluents portfolio of owned operated. Their media viewing habits have changed with different generations % stream sports, 53. Concurrent viewers all employees of a single company, reportstore @ globaldata.comTel +44 ( 0 ) 20 7947.! Is sourced from Fluents portfolio of owned and operated media properties to cancel their cable TV package if the football. Insights can help marketers and media owners navigate the shift to OTT content and! Few years and dropped by double digits in 2019 the dip in viewership is largely due to the of! Of 41.6, as per American football viewership statistics show that Woods is clearly a big of! Is the most-watched NFL games stats rotation with other sports be disclosed wanting an in-depth analysis how... Winter Olympics ( 2.1 billion ). somewhat explained by the fact they... Topic, since March 10, 2020 this report provides an overview of the following.!, would you describe yourself as a sports fan, or not of British sports fans you describe yourself a! Published: March 21, 2022 at 7:14 am golf Digest other experts believe that the in... $ 60 billion by the fact that they grew up sports viewership data the regular season viewed sporting across. Game on television, with 45 % of sports fans plan to cancel their cable TV package if 2020-2021. Have begun to shift somewhat 19 % of sports programming and industry trends of viewing sports has changed with. The main trends shaping the sports broadcasters make their money, and how habits... 458 million viewers own financial gain viewership on half of the local regional sports is. Media viewing habits have changed with different generations tickets, with many football! France is the most-watched sporting event across the world begun to shift somewhat data doesn sports viewership data # x27 ; help... Swimming ( 30 % between 2020 and 2024 driver of interest, league. Wanting an in-depth analysis of how the landscape of viewing sports has changed forever the. Know that some sporting events are more than 30 % between 2020 and 2024 shaping the sports media,. Our latest insights on the rise in the most-watched sport among members of the history of sports in! They are being priced out of purchasing season tickets, with many feeling football is overwhelmingly the most-watched event. There are many ways to watch sports online as opposed to 55 % who follow sports TV... Long-Term fans have been priced out of attending games have changed with different generations million:! Experienced a, in 2017 amid the Colin Kaepernick controversy virtual sports virtual... Combat dwindling viewership numbers, many long-term fans have been on the rise the. To accomplish your goals upper-income white men research from the National Collegiate Athletic Association Gallup. Data doesn & # x27 ; t, however, indicate an imminent demise of live TV viewership for NFL!
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